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6 of g d use samples of Apology Letters to Customers

Ruby Newell-Legner’s b k, Understanding clients, tells us so it takes 12 positive experiences to create up for just one unresolved negative experience.

The thing is, the maximum amount of as we try and prevent them – and boy, do we decide to try – negative experiences are still bound to pop up every occasionally. We can put our best f t forward and begin to make amends by apologizing to our customers when they do.

A lot of companies dread writing apology letters to customers out of fear of admitting wrongdoing or accepting blame for an unpleasant situation.