By Chris Morrison
Updated on: / MoneyWatch
Alas, the internet dating industry isn’t all flowers and moonlit walks. For businesses that offer online dating services, it really is a competitive globe where each major business has got to one-up the other within their claims — what amount of users get messages, just how many of these messages cause times, and exactly how numerous marriages emerge from those unions. a letter simply delivered by Match to just competitor Plentyoffish reveals just exactly exactly how really these firms use the figures.
The page is not long — shortly, that is, regardless of a bullet-pointed directory of 18 stats from Plentyoffish’s advertising materials, which Match challenges its competitor to substantiate. Record includes claims that Plentyoffish creates over 500,000 relationships that are new 18 million times every year, and 20,000 brand brand brand new signups daily. “According to my understanding of the industry,” writes Match basic counsel Marshall Dye, “these claims can not be supported and tend to be misleading and/or false.”
These types of letters are likely fairly typical; what is unusual is seeing them shared.