Internet dating app Tinder gains popularity among university students

Internet dating app Tinder gains popularity among university students

Lisa Aragona/Daily Bruin Senior Staff

By Amy Lee

There’s a different sort of form of swiping happening on campus that doesn’t include dining halls.

Centered on a “hot or otherwise not concept that is” Tinder is an on-line relationship app that matches people in the area by having users swipe straight to show interest or even a swipe kept to reject. Since its inception 17 months ago, Tinder, as well as other internet dating apps such as for instance Grindr, Hinge and Twine, has already established a presence that is growing university campuses.

Developed by USC alumni and co-founders Sean Rad and Justin Mateen, Tinder was initially launched at universities, beginning at their alma mater.

Mateen said they strategically aimed the software at a university demographic if it resonated with college students because they knew the app would succeed.

“College is an atmosphere that is highly social and pupils are sponges for taking in information,” Mateen stated. “ If there’s a necessity to make use of one thing among a couple of, other people will get that want too. That’s precisely what we discovered with university students.”

A day, Tinder has amassed about 50 percent of its population through college-based users aged 18 to 24 with more than five million matches.

Sarah Flood, a biology that is second-year whom came across her boyfriend significantly more than last year on Tinder, joined up with without the objectives. Nevertheless, she stated she had been interested because of this feasibility that is app’s of with other people.