Alt Text. Including alternative text to photos is most importantly a concept of internet accessibility.

Alt Text. Including alternative text to photos is most importantly a concept of internet accessibility.

What exactly is Alt Text?

Alt text (alternate text), also referred to as “alt features”, “alt explanations”, or theoretically incorrectly as “alt tags,” are utilized within a code to explain the look and purpose of a graphic on a web page.

Alt text uses:

1. Adding alternate text to photos is first of all a concept of internet accessibility. Aesthetically reduced users using screen visitors would be read an alt feature to higher understand an image that is on-page.

2. Alt tags is likely to be shown as opposed to a picture if a graphic file can not be packed.

3. Alt tags provide better image context/descriptions to locate motor crawlers, helping them to index a graphic correctly.

The text that is highlighted the alt text (alt feature) associated with the image at left.

Alt Text Example

Optimal Alt Text Structure

The most useful structure for alt text is sufficiently descriptive but does not include any spammy attempts at keyword stuffing. You, and imagine a reasonably accurate version of the image, you’re on the right track if you can close your eyes, have someone read the alt text to.