Making use of Braze, the app that is dating had been able to reinvent their email collection strategy and enhance e-mail deliverability. Through simple yet tactics that are innovative they reduced bounce price by 42% and increased open rates up to 3X.
Happn thinks contemporary dating is miing a small serendipity. Rather than endle swiping, this leading dating application fits people with those they’ve croed paths with, providing users an additional opportunity at fate. It’s a new—yet natural—twist to an oversaturated market. Their 85 million users agree.
To greatly help allow more real life connections among all of their numerous users, Happn switched to Braze to build up healthier, cro-channel engagement campaigns. Their very first challenge: Improving e-mail deliverability.
Happn and E-mail: An Additional Possibility
Because users can sign up with Facebook, which can be sometimes associated with invalid or email that is outdated, Happn initially struggled with a high bounce prices and low available prices within their e-mail marketing system. So that you can build down a cro-channel that is valuable taking complete benefit of e-mail as a meaging channel, they needed an innovative new, accurate option to gather email addrees from users.