Online dating sites: The technology behind the attraction

Online dating sites: The technology behind the attraction

Ever wonder just exactly exactly what capabilities eHarmony, a lot of Fish, real.com and PerfectMatch.com? We peek underneath the covers at online sites that are dating.

Whenever Joe wished to find love, he considered science.

Rather than go out in pubs or hope that random times exercised, the 34-year-old aerospace engineer enrolled in eHarmony.com, an on-line relationship service that utilizes detailed profiles, proprietary matching algorithms and a tightly managed communications process to greatly help people find their perfect true love.

Over a period that is three-month autumn, Joe discovered 500 those who seemed to fit their requirements. He initiated connection with 100 of them, corresponded with 50 and dated three before choosing the right match. He is now cheerfully in a relationship, and he says high tech played a big role in his success although he was skeptical at first.

(check my blog out for lots more information on just exactly how Joe got the lady, high-tech style.)

Online internet dating sites are the love machines regarding the online, and they are big company. eHarmony and comparable internet sites received 22.1 million unique site visitors during only one thirty days, December 2008, based on comScore Media Metrix.

And unlike many social media web sites, they really earn money — the most truly effective sites make hundreds of millions each year, mostly in registration charges.

These internet dating services run on an interested mixture of technology, technology (some say pseudoscience), alchemy and marketing. Underneath the covers, they combine big databases with company cleverness, emotional profiling, matching algorithms and many different communications technologies (can be your online avatar prepared for just a little digital relationship?) to complement up lonely singles — and also to convert one-time site site site visitors into spending monthly members.